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Introducing our new collection: Purpose

April 06, 2018

Introducing our new collection: Purpose

(Photo by Rita McNeill)

PURPOSE

  1. the reason for which something is done or created or for which something exists.
  2. a person's sense of resolve or determination.

We’re excited to introduce our new collection of wardrobe essentials that are anything but basic.

It’s not just data analysts and op-eds discussing the societal shift towards mindfulness of our lifestyles and clothing; we’ve had these chats with our Dorsu Crew for years. Our values define our company, and our values are deeply rooted in an intention to be better -- to challenge the garment industry’s status quo and create an environment where our customers and crew are heard, feel involved and are inspired to charge forward with determination, and with purpose.

PURPOSE COLLECTION

A collection designed specifically for our Dorsu people with a focus on design and construction detail. All garments are intentionally crafted as versatile pieces that are more than just basics -- they are seasonless, reliable and affordable additions to balance out a considered, cared for, ethical wardrobe.

Dorsu's new Purpose Collection

(Photo by Rita McNeill)

DESIGN INTENTION

This cohesive collection is designed for all climates to carry through the seasons by layering and accessorising and then stripping back for sophisticated simplicity. We are proud and excited to release our Purpose Collection, which combines our appreciation for design and detail, with our mission to produce high-quality, easy-to-wear, affordable clothing.

DORSU PEOPLE

Our Dorsu Crew shares our passion for design and quality, and don’t want their clothing (especially basics) to be disposable and harmful. Our people seek garments that can be worn with everything, for any occasion and that will stand the test of time. 

One of the most exciting parts of working in this industry is moving amongst a tribe of people questioning norms and taking kinder and more sustainable approaches to business, and life.

We’re inspired by the people we collaborate with and the impact they are making through their intentions and actions. As this collection unfolds, we’re excited to share stories from everyday advocates and industry game-changers to inspire you too.

DESIGN PROCESS

For the design nuts (or for anyone with a keen interest in our company’s processes) the secret of our design process is teamwork.

We value our leadership team’s unique strengths and viewed this from different angles -- design concept, design construction, our product values and personal tastes. We check our combined perspectives against our Dorsu Crew’s feedback -- in store, and online -- then finalise our decisions. This range was genuinely designed for you.

PHOTOGRAPHY

It’s a privilege to have rad models showcase our Purpose Collection. Professional, positive and genuinely reflecting our brand values through their everyday lives, we were lucky to add to the already wonderful collection of faces that represent our brand.

We shot this collection in a beautiful home filled with creative energy.  Knowing that our customers’ Instagram feeds are potentially flooded with brands presenting unattainable lifestyles, we sought authenticity. It was important to us to shoot in a location that represents people who are choosing to slow down, create spaces that provoke intentional and creative thought, and observe the impact that their lifestyles and clothing have on people and the planet.

A NOTE FROM US

The definitions ofPurpose listed above couldn’t be more appropriate for where Dorsu is currently at. The intention threaded through this release is about taking a step forward as a company and working with you to extend your wardrobe out from our core basics. Running this company, in this industry, requires resolve and determination, as does shifting a lifestyle over to more thoughtful choices and remembering our role in lessening the negative impact on people and on our planet.

We’d love to hear your what you think.




Our Design Process
Design

We collaborate as an entire team, combining design and production priorities

Our design and sourcing processes are inter-linked. Sometimes we design and then source fabrics we wish to produce in, and other times we discover fabric we love and can create accordingly, quickly.

Our Product

Meticulously designed for everyday wear, focusing on quality above all else. 

Inspiration

You inspire us -- our #DorsuCrew. We love talking to you and learning about what you do, what you need, and how clothing fits into your life. Every day, we meet fellow travellers from around the globe, visiting us during their holidays in Kampot. They buy Dorsu for our quality; withstanding weeks or months of adventures. When they return home, they have their go-to essentials for work, weekends, and holidays.

We make our own rules and don't abide by trends, mass consumption or over-production. By investing our time and talent into thoughtful design, we'll create pieces that will be mainstays in your closet.

In-house Pattern Making

Our patterns are made in-house by our Co-Founder and Head of Production & Design, Kunthear. With years of experience and training, she opts for the traditional method of measuring and cutting paper to transform concepts into complete, graded patterns.

Dorsu Collections

Each year, we release new collections of carefully-selected, exciting designs in limited edition colours. Sitting alongside is our Core Collection, available year-round in beloved neutrals.

Our Production Process
Step 1: Cutting

The first step in the cutting process is washing the fabric, to test shrinkage and colour fastness. Our cutter, Samorn, cuts paper patterns from the originals, laying them on the material in a way that minimises wastage. Cutting up to 25 layers at a time, we bundle each piece according to size.

Step 2: Production room

The cut and bundled pieces are then moved into the production room and delegated along the production line. It’s fast and straightforward, ensuring we create consistent end-products.

Step 3: Initial quality control

The sewn products are washed and individually measured against their specifications, checking they’re true-to-size.

Step 4: Finishing & final quality control

The final step in production is ironing and the second check for shrinkage, warping, and construction or fabric faults. The final garments are folded, packed and stored for sale. Some are moved directly into our studio store (located at the front of our production space), while others go to our flagship store in Kampot, or sent to Tasmania for international retail.

Safety

All production staff undergo extensive training and skills development to ensure safe, efficient and quality work by all team members. We train all new staff on our internal Human Resources policy, including occupational health & safety procedures, fire safety and evacuation, and child protection. We update and renew training annually, with ongoing instruction on equipment safety and maintenance, as well as the protocols to assess risk and responsibly address incidents in the workplace.


Fair and safe employment is the responsibility of all companies, and we prioritise the physical and emotional wellbeing of our employees above everything else.

Customer Service & Sales
In-Store Retail

We have two storefronts in Kampot, Cambodia: at the Old Market and the front of our Road 33 production studio, led by our Retail Sales Manager. All team members take part in quarterly training on our new ranges -- design, material, and styling -- and relay customer feedback to the design team. 

Also,  if you live and work in Cambodia, our In-Store Retail Team are the people organising in-country delivery, answering your messages, and calling couriers to make sure your package arrives safely and timely. 

Online Retail

We ship our Australia and international orders from Australia. However, our E-Commerce Manager works in our Kampot production studio, making sure our international customers can have the same experience as you were to visit us in person.

We welcome your feedback and are open to answering any questions you may have about sizing, construction, material, or our production practices. 

Wholesale & Custom Orders

We ship all bulk orders from our Road 33 production studio. Most of the time, these are made-to-order. As a result of having a close-knit team, we can offer a seamless buying experience. Our sales staff speak to our Production Manager, face-to-face so that you can have the most accurate updates on the status of your order. 

Learn More About Factory Remnants

Our fabric is remnant cotton jersey sourced from independent suppliers in Phnom Penh.

Remnant fabric (also known as "deadstock" or "surplus") is unused and unwanted leftover rolls of cloth in its original condition.

As a result of Cambodia’s pervasive garment manufacturing industry and issues that occur along the fashion industry’s incredibly complex supply chain, vast amounts of fabric are deemed unusable by brands on a daily basis. This waste arises due to reasons such as incorrect or oversupply of cloth, last minute changes in production schedules and the ever-increasing need for brands to be immediately responsive and adaptive to fashion trends.

These fabric leftovers are sold on from brands and factories to a local fabric supply industry, who then sell on through the Cambodian supply chain. We scour the warehouses of our preferred suppliers and purchase rolls of fabric per kilogram. When sourcing for our collections, we buy up to 100 kilograms of a Key colour (like Periwinkle) and up to 300 kilograms of a Core colour (like black and navy).

Due to the nature of factory remnants, we can't guarantee consistency in the fabric blends. Consequently, we burn-test every fabric we buy to ensure it has very little or no synthetic fibres.

We pre-wash a sample of every new fabric, testing for colour fastness and shrinkage.

We know our using factory remnants has limitations. We know we can’t trace the true origins of our material. But we are doing what we can, within the context in which we work. Cambodia doesn't have cotton mills or weaving fa, so we are limited by access. As a small brand, we experience financial barriers of meeting minimum order quantities of suppliers outside of Cambodia and then importing this into the country. We are acutely aware of our impact on the local economy, and we choose to place our money where it has the most significant impact.

Dorsu Employment & Safety Policies
Safety
Policies

All Dorsu team members are required to read, understand, sign and abide by our internal human resource policy that is inclusive of: